THINKING ABOUT SELLING YOUR HOME?
THE PRICE DIFFERENCE THAT NO ONE TALKS ABOUT IN THE LUXURY REAL ESTATE MARKET
Because most negotiations are conducted privately, the market at large does not see asking prices, only sale prices. This creates a disconnect. Sellers (and neighbors) often assume that values are holding or increasing based on public sale prices, even when actual sales are sometimes 10% lower, and this information does not reach the public.
In some cases, when listings were overpriced, reductions of more than 15% were needed to secure a deal. These overvaluations hurt the seller's speed and final sale price, are a bad decision, and should be made with great caution. In other cases, large listings that were correctly valued and marketed sold at asking prices with limited exposure time, reaffirming that the right price gets you the right deal.
At Golden Coast, we emphasize realistic, data-driven valuations and advise owners to make strategic, not emotional, listings. The initial launch moment is critical. A well-marketed, correctly priced property attracts the largest group of active buyers who wait months for something new. If you miss that wave, you will be left targeting a smaller, slower flow of new buyers entering the market each month.
IS NOW A GOOD TIME TO BUY PROPERTY IN
Absolutely, and here's why. Right now, we have:
Good inventory of listings. Softer expectations from many sellers. A market that is regaining momentum, and that's a rare combination.
Due to the current slowdown in buyer interest, which we have already overcome, the third and fourth quarters are likely to offer the best buying conditions. Some sellers who did not meet their sales targets after recent events will be more open to quick sales at a discount. But this is only a momentary occasion; the rebound we are already seeing, plus an increase in interest that we predict during the fourth quarter, will consolidate a different picture for 2026, with new owners coming to market with more confidence. Properties coming on the market in 2026 are likely to reflect this change in sentiment, with sellers feeling stronger, not weaker.
From 2022 to 2024, we experienced a permanent increase in sale prices, from 10 to 20% per year, depending on the area and type of property. Last year, 2024 ended with an average discount of 6% off the highest sale prices we have seen.
In 2025, retail prices have not increased significantly but have remained almost stable, while the average privately negotiated discount increased to almost 10%. We believe that sales prices in 2026 will remain stable as in 2025, growing slowly, but the average discount will return to below 6% as seen in 2024 and previous years. Beyond 2026, the incredible boom in Marbella in all its facets that we are seeing and will continue to see consolidates expectations of a very strong real estate market.
WHY SELLERS CHOOSE US
Our goal is simple: to make selling your home as easy and rewarding as possible. We do this by understanding your needs and guiding you through every step. Here is why we are trusted by so many homeowners:
Personalized Strategy: Every home is different, and your sale should reflect that. Our team works with you to create a tailored plan, from pricing to marketing, to make your home stand out.
Global Reach: Selling a property in today’s market means reaching more than just your local buyers. Drumelia connects your home with qualified buyers from around the world.
Comprehensive Service: We take care of everything – from the initial valuation to the final paperwork. Our team is with you every step of the way.
We understand that selling a home can be a big decision, and we’re here to make sure you feel confident every step of the way. At GOLDEN COAST it’s not just about getting your property sold – it’s about getting it sold for the best possible price with minimal stress. Our expert team has years of experience in Sitges’s real estate market, and we know exactly how to position your home for success.
COMMON QUESTIONS
Selling a home involves a lot of moving parts, so we’re here to answer any questions you might have. Here are some of the most common ones:
- What’s the cost of a property valuation?
Our home valuation is completely free and comes with no obligations. It’s just a way for us to understand your property and give you the best advice moving forward.
- How long does it take to sell my property?
Every property is different, but on average, homes in our area sell within 6 months. With our expertise and targeted marketing, we aim to make the process as efficient as possible.
- Do I need to stage my home before listing it?
Staging can make a huge difference in how your home presents to potential buyers. We can guide you on the best approach based on your property’s unique features.
- How much should I expect to sell my property for?
Our personalized valuation will give you a good estimate based on the current market. From there, we’ll discuss the best strategies to maximize your sale price.
READY TO TAKE THE NEXT STEP?
We’re here to help you explore your options, whether you’re ready to sell today or just curious about your home’s value.
Our team will evaluate the situation and guide you through the next steps. Let’s make this easy for you.
